Why should companies not be allowed to market to children?

Why should companies be able to market to them, only adding more stress to their lives? A child’s mind is simple. Because of that, they are easily influenced by others. Advertisements promote problematic behaviors, instant gratification, and stress, causing children to be affected on a large scale.

How does advertising negatively affect youth?

Advertising is a pervasive influence on children and adolescents. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use.

Are advertisements bad for kids?

WASHINGTON – Research shows that children under the age of eight are unable to critically comprehend televised advertising messages and are prone to accept advertiser messages as truthful, accurate and unbiased. This can lead to unhealthy eating habits as evidenced by today’s youth obesity epidemic.

How are children affected by advertisements?

Considerable research has examined advertising’s cumulative effect on children’s eating habits. Studies have documented that a high percentage of advertisements targeting children feature candy, fast foods, and snacks and that exposure to such advertising increases consumption of these products.

Should companies be allowed to advertise to children?

While in Norway, Sweden, and Quebec advertising to children under the age of 12 is illegal. But then, in the U.S., the Federal Trade Commission studied the issue of advertising to children in the 1970s and decided against restricting it. Companies work on making children become their loyal customers from an early age.

What are the policies for food advertising and marketing aimed at children?

In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children’s Advertising Review Unit (CARU) of the National Council of Better Business Bureaus.

What is the best age to advertise on children markets?

Given that children in the US between the ages of eight and 11 spend 3.6 hours a day glued to a screen, that’s a huge window of opportunity for advertisers. Children markets can be reached in sound, inspiring and funny ways.

What are the rules for advertising to children in Europe?

There are many rules when it comes to this type of marketing. Advertising to children is completely restricted in Great Britain, Greece, Belgium and Denmark, and in Sweden and Norway advertising to children under the age of 12 is illegal.