How do you choose a custom audience on Facebook?

How do you choose a custom audience on Facebook?

How to create a Custom Audience

  1. In the Audience section, below Custom Audiences, select Create New.
  2. Choose Custom Audience from the dropdown.
  3. Select a source. All options are described in the carousel below.
  4. Enter the criteria for your ad set’s Custom Audience.
  5. Name your audience.
  6. Select Create Audience.
  7. Select Done.

Should I use smart audience on Facebook ads?

Yes! If you already have campaigns running but are not serving as many impressions as you would like, applying Smart Audience is a great way to augment that audience to increase impressions.

How do you use custom audience?

How to use your Custom Audience

  1. Open Facebook Ads Manager and click Create Ad.
  2. Follow the steps to set up your ad.
  3. Set the ad to target your selected Custom Audience.
  4. Refine your targeting options.
  5. Set your budget and timing as usual and you’re ready to go.
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How big does a custom audience need to be?

As Facebook custom audiences require a minimum of 100 people, most brands will have enough data to get started. With this additional data available, you can choose to target your most loyal users with special promotions like sales or early-release products.

How big does a Facebook custom audience need to be?

After you create a list of customers, Facebook looks for their profiles and shows these users your ads. Note that users may see which company is using their personal information. The Facebook Custom Audience minimum size is 20 users.

What are Facebook Custom Audiences and how do they work?

Facebook Custom Audiences offer some of the best targeting available. They are defined groups of people who already have a relationship with your business. With 1.47 billion daily active users, Facebook offers a huge potential audience for advertisers.

How do I create a custom audience in ads manager?

For all Custom Audience types, you’ll start by opening your Facebook audiences page in Ads Manager and clicking Create a Custom Audience. From here, the process depends on what kind of Custom Audience you want to create. 1. Click Customer File and then choose whether to add customer information or import a list from MailChimp.

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How do I create an engagement custom audience?

An engagement Custom Audience allows you to target people who have already interacted with your brand on Facebook or Instagram. For all Custom Audience types, you’ll start by opening your Facebook audiences page in Ads Manager and clicking Create a Custom Audience. From here, the process depends on what kind of Custom Audience you want to create.

What is a custom audience in mobile app marketing?

This type of Custom Audience can be a great basis for app engagement campaigns, since you can target people who have downloaded your app but may not be using it yet, people who have made in-app purchases, or people who have achieved a certain level in your game.