Why does everyone buy Apple products?

They make the consumer feel good about themselves. This is probably one of the biggest reasons why people love Apple. It’s because they make the consumer feel like they’re somehow a better person for having the product. The story that they convey throughout their marketing is a powerful one.

How does Apple engage with consumers?

Apple promotes their products through commercials and print ads, focusing on how their products are different from competitors. Commercial ads run when a product is first launched and print ads will run throughout the product’s life. They keep fans interested and provide information on upcoming products.

How is Apple doing financially?

CUPERTINO, California July 27, 2021 Apple today announced financial results for its fiscal 2021 third quarter ended June 26, 2021. The Company posted a June quarter record revenue of $81.4 billion, up 36 percent year over year, and quarterly earnings per diluted share of $1.30.

How do Apple employees communicate?

Apple Connect AppleConnect is the secure employee-only service that lets Apple employees sign into other apps and services. Interestingly, internal Apple apps often make use of the Android-style swipe pattern system–where you slide your finger through a shape–as well as a normal password.

How does Apple treat its employees?

According to Glassdoor, Apple employees get an annual 25\% discount when they purchase an iPod, computer, or iPad. Every three years, workers can get $250 off an iPad or $500 off a Mac. Apple software is 50\% off. The company also offers other discounts for family and friends, depending on the product.

What makes an Apple customer loyal?

Three key drivers of loyalty are “product superiority, personal fortitude (depth of one’s involvement and interest), and social bonding”. Apple leverage each of these factors – particularly product superiority and personal fortitude.